How many clicks is too many?

This was appended to an email that found its way to my inbox today:

When you click the link above, you will see our sign-up page.
To manage your subscription fill in your email address and name (legal and last).
Then scroll down and click the big red subscribe button.
You will then be redirected to a form that will give you a link to 
update your profile. Ignore the big red “There are errors below” and click on the link that says “Click here to update your profile”. This will send you an email with a link to allow you to update your profile.

Not only will I ignore the big red “errors” thing, I think I will just unsubscribe.

Writer, what’s your validating artifact?

novel (Photo credit: detritus)

That I might have a validating artifact never occurred to me until I read this on Mark Baker’s blog, Every Page is Page One:

“…our validating artifact should not be the document, but the living human being who once did not understand and now does.”

Substitute any number of other words for “document” – novel, memoir, biography, song, presentation, even blog post – and that is still a damn fine artifact.

If your reader doesn’t come away with something new, you have failed.

No pressure…

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