Creating content vs. writing with intent

Creating content is a fuzzy, buzzy phrase that means writing and editing stuff.

backlit keyboardThat stuff might take any number of forms, including news, entertainment, commentary, analysis, scientific papers, technical instructions, training, even clickbait.

Some stuff is still delivered on paper, with ink. Much is delivered digitally in some form: text, video, audio or some combination of those.

Creating content is so easy that we’re awash in the stuff. Just look around.

The more rare good content is different, and the best of that is created with intent.

Creating content with intent is akin to what I call writing with intent. Writing with intent — with a solid grasp of your purpose for writing and disseminating your work — inevitably improves the end result.

Whether your purpose is to inform, instruct, train, sell products, sway votes, incite a riot, make people laugh, or just get clicks, be able to state that purpose clearly before you write a word.

You can’t meet an objective if you can’t articulate it.

Meatier content just a few clicks away

Corned beef Reuben sandwich
Image via Wikipedia

You’ve heard of Lorem Ipsum, right?

Now you can try bacon ipsum when you need a little something to fill up space, like this:

Bacon ipsum dolor sit amet exercitation andouille minim nulla duis. Fatback short loin pariatur, quis bresaola hamburger jowl. Adipisicing ut swine, shoulder cillum nostrud nisi sint. Shank fatback pancetta short loin, irure culpa beef ribs quis ham hock. Commodo spare ribs beef ribs, incididunt ut officia veniam ex venison. Eiusmod bacon boudin, irure biltong shankle salami. Pork loin corned beef meatloaf sed.

Ribeye headcheese ut, qui ea chuck aute culpa. Chuck t-bone ea ullamco pork, cow ex sed. In shoulder reprehenderit, flank sint pig ea id turkey veniam. Exercitation veniam tri-tip, reprehenderit shoulder nisi deserunt culpa turkey occaecat drumstick mollit laborum. Short loin spare ribs cupidatat ex, sausage beef bacon occaecat corned beef ham hock salami tail dolor. Ut chicken tongue eiusmod. Duis voluptate eiusmod, chuck occaecat andouille tri-tip pork chop.

Thanks to Brad Shannon for bringing it to our attention!

Reminds us of some news writing we’ve seen lately.

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