Writing with intent: YouTube, NRA

The other day I wrote these words about writing with intent. The very next day I found a couple of vivid examples of that.

In this one, from YouTube, the intent is crystal clear:

Let’s launch your video marketing campaign

You know exactly what to expect, and you can decide if you want to watch a how-to video about launching a video marketing campaign. Well done.

The intent in this other example is less clear, but see if you can identify at least one of its multiple objectives.

Freedom’s Safest Place | Your Choice

Let me know in a comment what you think the NRA’s intent is with that video. I’ll share my own thoughts on it sometime soon.