The unexpected or unusual use of words can be a day-maker for a writer.
Two examples:
When the kiss of death becomes something else, as in the fifth paragraph of this report on the Tour de France by BikeSnobNYC.
When a visual medium illustrates the power of the written word and a fresh perspective, as in this video that @LoriGama cited in a recent tweet.
That’s two days made.
The Smith Compound 