Powerfully awful wording diminishes impact

A real-life phrase that fouled our TweetDeck feed over the weekend:

…powerfully impactful visual demonstrations…

Visual demonstrations can be powerful.  Some might even be called “high-impact.” Please, though, don’t ever use the dreadful impactful. (So what if it turns up in journalism and academia? So do all sorts of other bastardizations and monstrosities.)

Your visual presentations will still be powerful, and your verbal presentations will have even more impact.

Carry on now.

Enhanced by Zemanta

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.